If you’re in charge of social media management for your company, it’s time to up your game in 2014. It requires more than the random postings about your great sale, buy 500 instagram followers latest product or a shameless plug in the local paper. Social media marketing is easily a full-time job, and for good reason. Here are 20 ways to optimize your social media strategy in 2014 and beyond.
There are hundreds of social media platforms, which means there are many options beyond Facebook, Google+, Twitter, Instagram and YouTube. Take some time to see which platforms are best for your business and limit them to five max. No full-time employee has time to manage anything more, and you may find you’re a better fit for an underdog platform than Pinterest.
There are also hundreds of tools to analyze your social media campaign success and failures. Use them. Many are free and part of the site itself, while others provide a third-party analysis. Don’t just collect reports; read them, translate them and turn them into action.
Know the best days and times to post for your industry and demographics. For many businesses, this is Monday through Friday at around 10am and 4pm. However, this will vary buy instagram followers depending on who you’re targeting. Do your research.
Don’t just preach at your audience, but engage them, get them involved and always promptly reply to outreach. Social media isn’t a soapbox, but a tool for engagement. It’s a two-way street.
People are becoming more attracted to images such as infographics or easily digestible videos like those on Vine. Make use of color, but don’t overdo it. If you make a video, make sure it’s professional and high quality.
Offer truly desirable things like discounts and giveaways solely to people who follow you on social media. They should be getting something out of being your fan or liking your page.
It’s all about quality, not quantity, and there’s no point joining every site that pops up just to spread yourself too thin. Choose your best social media matches buy instagram followers and give them the attention they deserve.
Just because you have 1,000 Facebook friends on your personal site and they always like your inspirational posts doesn’t mean you’ll succeed as a business poster. These are two entirely different arenas, so respect the difference.
Figure out other businesses that complement yours but aren’t direct competitors and show them some love on social media. You’re all in this together, and you never know when you could use an ally.
It’s pretty obvious why a business is on social media: To improve sales, whether directly or through building customer relationships (which will hopefully lead to more sales). However, this isn’t a direct sales platform so don’t treat it that way. Instead, foster relationships and provide information or entertainment for free.